Facebook is one of the most powerful platforms out there when it comes to advertising.
You have the power to target ANYONE, ANYWHERE in the world and you can filter them though as many ‘segments’ as possible.
Want a 54 year old woman in New York who likes dogs AND Starbucks AND is an Entrepreneur… she’s yours!
How about a 17 year old kid from the UK...
...who loves Manchester United but is also interested in astrophysics?
Guess what, Facebook has you covered!
The problem? People don’t know how to utilize the platform to get the best out of it…